Today, text content is incredibly in demand. It can perform several important functions. First of all, it attracts attention. Then, the text provides recruitment for the target audience because it generates interest or answers a specific question.

Because most of our lives are spent online and this kind of content is present everywhere on the web, there is always a need for professionals who create it or you want to learn the art of copywriting, we recommend you to read the training materials on https://essaywritingus.com/ where all the secrets and methods of copywriting are presented.

A brief note

Under copywriting we mean elementary text writing. Such work is now in demand due to the fact that Web sites need such content. In addition, there is a concept of SEO-copywriting. It is related to the peculiarities of the promotion of resources, their ranking and other issues.

Copywriters are also engaged in:

• creating presentations;
• creating advertising slogans and banners;
• product descriptions;
• news reporting;
• content for blogs and social networks;
• maintaining correspondence with the client;
• writing reviews, comments, etc.

When you take on a job like this, you need to clarify the tasks straight away. Some employers add social media and other tasks to copywriting that are not related to such a specialist. The more responsibilities, the higher the payment, but you should understand what is required and whether this is the chosen field of work.

Earnings from writing texts

You can earn from several dozen to several thousand dollars on creating text content. The calculation is in terms of 1000 characters without spaces, but there are those that pay for spaces as well. English-language content is evaluated based on the number of words.

The task of a good copywriter is to attract the attention of the target audience, highlight his problem/question, answer it and urge him to perform a certain action (e.g. make a purchase at a given online shop).

Many people mistakenly think that any writer, or anyone who can articulate their thoughts correctly at all, is capable of being an excellent copywriter. One often hears that you don’t need to have any training to do this business, just to write.

But a copywriter is just that, a combination of a writer, a salesman and a behavioural psychologist. The training has to be at least in the form of a decent vocabulary, the ability to anticipate the mood of the target audience and to get them interested. Such specialists find high-paying jobs and in time they even stop accepting big assignments, giving preference to the creation of high quality content.

Copywriting and rewriting

Copywriting is when a text is created from scratch. The author has only his/her knowledge and experience and access to information sources. The average number of the latter is between 7 and 15, because it is necessary to use reliable information. In addition, there are complex topics, which require in-depth study in order to get to the bottom of them.

Rewriting involves writing a paraphrase of one or more sources. In essence, the author simply has to say in his or her own words what someone else has said. Despite the fact that rewriting is considered easier and cheaper than copywriting, it has its own difficulties. It is possible to make a retelling with the necessary uniqueness and without losing the essence, only with a decent vocabulary.